Legacy Sweets Retailer — Social Media Marketing
10x monthly users and 2x daily orders in 3 months
10x
Monthly Users
In 3 months
2x
Daily Orders
Growth in daily conversions
1M+
Reach
In 3 months
About the Client
A Bangalore institution — plateaued in the digital channel
A premier sweets retail brand based in Bangalore, operating for decades with a strong offline footprint, high neighborhood recall, and a loyal repeat customer base built through physical retail stores.
The brand had launched hyperlocal delivery through a mobile and web platform to expand beyond walk-in sales and capture digital demand across nearby delivery zones.
Two years after launch, the platform was seeing less than 3% month-on-month user growth with no meaningful increase in daily transactions — despite strong offline brand familiarity and existing market trust.
The objective of the engagement was to increase the total user base, improve repeat ordering behavior, and drive sustainable growth in average daily orders through digital acquisition and retention.
The challenge
Three layers of problems to solve
01
Plateau in user growth at less than 3% month-on-month — despite two years of operating the platform
02
No meaningful increase in daily orders over the same period
03
Organic traffic remained stagnant because the platform lacked SEO structure and keyword-focused landing pages
What We Identified
The gap was in visibility and trust — not category demand
Facebook was the highest-efficiency channel for hyperlocal reach given the brand’s demographic and geography
Festivals and cultural moments were the highest-conversion occasions — and were being underleveraged
Contest-style engagement had been attempted but not structured or sustained
Remarketing and contextual targeting had not been deployed at all
Response time and customer service on the brand’s social presence was inconsistent — hurting engagement
Our Strategy
Five interconnected pillars
Selected Facebook as the primary channel given budget constraints and the hyperlocal nature of the market
Combination of contest-driven engagement posts and cultural / festival moment content to build brand reach
Contextual targeting and remarketing layered on top of existing follower targeting to drive online ordering
Fast customer response framework implemented to mitigate issues and concerns within minutes
Creative calendar built around Bangalore-specific moments and Indian festivals for maximum cultural resonance
Results
Over 1 million people reached — in 3 months
10x
Monthly Users
10x increase in average monthly users in 3 months
21.1%
Top Post Rate
Best posts hit 21.1%, 7.7%, 6.5% — well above the ~3% category benchmark
2x
Daily Orders
2x increase in daily orders & 50% rise in active users within 3 months
Who We Work With
What drove the results
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