Online Brand Discovery explaination

The Challenge

The dealership was seeking to increase its digital presence and leads through online channels. But the paid search campaigns set up by the in-house team was costing more than INR 5,000 for generating online Test Drive enquiries.

Premium car - Our approach

Our Approach

Through a combination of text ads and display ads, TeamSuccesso was able to establish a recall value for the dealership in the niche target audience segment. Based on user search intent level and geographical fencing, we launched 16 different campaigns, maintaining an SOV of 85% and above. Day-parting, optimising search keywords, improving ad designs, and leveraging remarketing helped us achieve higher click through rates (CTR). A high Quality Score (>7) ensured the brand maintained first position in Google and Bing search listings.

The Rewards

114%

Increase in CTR

1st

Postion listing in popular search engines

75%

Reduction in cost of conversion

3x

Increase in sales