In 2015, the brand launched a website and mobile app to home-deliver sweets and savouries to customers from the stores. But the total customer base through the app and website platform was growing at less than 3% per month and there was no signifiant increase in daily orders.
Keeping the nature of the business and its chain of stores across Bangalore in consideration, TeamSuccesso implemented hyperlocal Facebook campaigns to improve brand awareness, website traffic and app downloads. Through a combination of exciting contests, engaging posts, contextual targeting and remarking strategies, we were able to increase online orders and expand the customer base. The team also tirelessly engaged with customers, responding to their queries and mitigating concerns at lightening speed, which eventually contributed to a rise in online popularity.
Reach in 3 months
Increase in downloads
Increase in average monthly users
Increase in daily orders