Phrase Match vs Broad Match vs Exact Match: Choosing the Right PPC Keyword Strategy
In the world of PPC (Pay-Per-Click) advertising, one key element determines the success of your campaigns: the choice of keyword match type. Google Ads, Bing Ads, and other platforms offer three primary match types: Broad Match, Phrase Match, and Exact Match. Each of these plays a distinct role in how your ad appears in search […]