
If you’re a seller on Amazon or an eCommerce enthusiast, you’ve likely come across two prominent badges: Amazon Choice and Amazon Best Seller. While these badges are coveted symbols of success, understanding their differences and how they can impact your sales strategy is essential. Here, we’ll break down these badges and share tips to help you leverage them with the help of an Amazon Marketing Agency or Amazon Ad Agency.
What Is Amazon Choice?
The Amazon Choice badge is awarded to products that provide the best match for a specific keyword search. It’s designed to make shopping convenient for customers by highlighting top-performing products.
Criteria for Amazon Choice:
- Search Relevance: Products must closely align with specific keywords or phrases.
- Customer Ratings: High reviews (typically 4 stars or above) are essential.
- Prime Eligibility: Fast shipping options boost the chances of earning this badge.
- Return Rate: Products with a lower return rate are more likely to be chosen.
How to Earn It?
Partnering with an eCommerce agency can help optimize your listings for relevant keywords and ensure your product is ready for fast delivery via Amazon Prime.
What Is Amazon Best Seller?
The Amazon Best Seller badge is awarded to products that have the highest sales rank in their category or subcategory. It’s updated hourly, reflecting the most popular items at any given time.
Criteria for Amazon Best Seller:
- Sales Volume: Products must generate the highest number of sales in a category.
- Time Frame: Badges reflect recent sales performance, making it highly dynamic.
How to Earn It?
Running sponsored ads with the help of an Amazon Ad Agency can increase visibility and sales, helping your product achieve this status.
Amazon Choice vs. Amazon Best Seller: Key Differences
Aspect | Amazon Choice | Amazon Best Seller |
Focus | Search relevance | Sales volume |
Criteria | Keywords, reviews, Prime, returns | Top-selling products in categories |
Dynamic Nature | Linked to specific keywords | Linked to category performance |
While Amazon Choice emphasizes search relevance, Amazon Best Seller highlights sales dominance within categories. Both badges are powerful tools for building credibility and driving sales.
Why These Badges Matter for Sellers
- Increased Visibility: Products with these badges are more likely to catch a buyer’s attention.
- Improved Credibility: They act as trust signals, boosting customer confidence in your product.
- Higher Sales: Both badges can drive conversions by emphasizing quality or popularity.
To effectively earn and maintain these badges, collaborating with an experienced Amazon Marketing Agency is key.
How an Amazon Ad Agency Can Help
- Listing Optimization: By improving product titles, descriptions, and images, agencies make your products more discoverable.
- Keyword Targeting: Ensuring your products rank for relevant searches can lead to an Amazon Choice badge.
- Sponsored Ad Campaigns: Paid promotions increase sales velocity, helping you achieve Best Seller status.
- Competitor Analysis: Understanding what’s working for competitors helps refine your strategy.
Choosing the Right Partner for Your Success
At TeamSuccesso, an experienced eCommerce agency, we specialize in helping sellers achieve success on Amazon. From optimizing listings to running high-performing ad campaigns, we ensure your brand stands out in the competitive eCommerce landscape.
Let’s make your product a bestseller or an Amazon Choice! Contact our team today to explore how we can grow your business.
By implementing these strategies and working with a trusted Amazon Marketing Agency, sellers can maximize their potential on the platform and turn these badges into a sustainable competitive advantage.
FAQs
1. What is the difference between the Amazon Choice and Amazon Best Seller badges?
The Amazon Choice badge highlights products that are the best match for specific keyword searches, taking into account factors like customer reviews, Prime eligibility, and return rates. On the other hand, the Amazon Best Seller badge is awarded to products with the highest sales volume in their category, updated hourly based on sales performance. Both badges are valuable for building credibility and increasing visibility.
2. How can an Amazon Marketing Agency help me earn the Amazon Choice badge?
An Amazon marketing agency can help optimize your product listings by focusing on relevant keywords, improving your product titles, descriptions, and images. They will also ensure that your products are Prime-eligible and help you manage return rates, increasing your chances of earning the Amazon Choice badge. Their expertise can significantly improve your product’s search relevance and visibility on the platform.
3. How can an Amazon Advertising Agency assist in achieving Amazon Best Seller status?
An Amazon advertising agency can run targeted ad campaigns to boost the visibility of your products, driving more sales and helping you achieve Amazon Best Seller status. By optimizing sponsored ads and increasing your sales velocity, an Amazon advertising agency can help you rank higher in your category, increasing the chances of earning the Best Seller badge.
4. What role does keyword targeting play in earning Amazon Choice and Best Seller badges?
Keyword targeting is crucial for earning the Amazon Choice badge, as products must match specific keywords relevant to customer searches. An ecommerce marketing agency can help you perform thorough keyword research and optimize your listings accordingly. For the Amazon Best Seller badge, increased sales driven by ads targeting the right keywords can push your product into the top ranks of its category.
5. Why should I work with an eCommerce Marketing Agency to boost my Amazon sales?
An ecommerce marketing agency can provide comprehensive services that optimize your product listings, improve keyword ranking, and manage sponsored ad campaigns, all of which can increase your chances of earning Amazon Choice or Best Seller badges. Their expertise in the Amazon ecosystem can help you stay competitive, increase visibility, and drive higher sales on the platform.